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Pankaj
Pankaj Sharma
Pankaj
micro1 Certified | Lead Generation | ROI-Driven Growth

Pankaj Sharma

Social Media Manager

I help startups make their presence online and generate qualified leads using Meta & Google Ads

Get In Touch →

Social Media & Performance Marketing Manager

I'm a Social Media Manager and Freelance Digital Marketer focused on one core outcome: generating real leads and measurable growth.

I specialize in building performance-driven social media strategies, managing paid campaigns on Meta and Google, and creating content that turns attention into action. My approach is simple — combine creativity with data to help brands grow faster and smarter.

In my current role, I manage end-to-end social media strategy, content planning, and paid advertising, including handling ad budgets of ₹100K+ to drive consistent lead generation and brand visibility.

₹100K+
Monthly Ad Budget Managed
4+
Platforms Managed
6+
Certifications
2+
Years Experience

Core Expertise

🎯
Paid Advertising Meta Ads & Google Ads campaign management with A/B testing and ROI tracking
📱
Social Media Strategy Instagram, Facebook, LinkedIn & YouTube — full content calendar & community management
📊
Analytics & Reporting KPI tracking, performance reports, and data-driven optimization insights
✍️
Content Creation Educational and conversion-focused content using Canva, Adobe Photoshop & AI tools
⚡
Lead Generation Building systems that attract, engage, and convert — not just post content

Experience

My professional journey in digital marketing and social media management

Social Media Management and Marketing Manager
Educate and Elevate Dec 2025 – Present · 3 months
  • Led end-to-end social media strategy across Instagram, Facebook, LinkedIn, and YouTube to strengthen brand visibility and engagement among students, parents, and educators.
  • Managed ₹100K+ in paid ad spend across Meta and Google Ads, optimizing campaigns for lead generation, reach, and cost efficiency through continuous performance tracking and A/B testing.
  • Created and executed monthly content calendars, producing educational and conversion-focused content that supported brand positioning and audience trust.
  • Analyzed campaign metrics, tracked KPIs, and delivered performance reports with optimization insights to improve engagement, lead quality, and ROI.
  • Collaborated with internal stakeholders to align marketing campaigns with business goals and seasonal admission cycles.
Social Media Marketing Intern
SellingOS Aug 2025 – Nov 2025 · 4 months 📍 Kirti Nagar, Delhi
  • Supported planning and execution of social media campaigns across major platforms, focusing on content consistency, reach, and engagement growth.
  • Designed creatives using Canva and Adobe Photoshop, contributing to brand-aligned posts and promotional content.
  • Assisted in managing paid campaign setup, audience targeting, and performance monitoring to understand ad optimization and lead generation fundamentals.
  • Conducted basic competitor research and hashtag/keyword analysis to improve content visibility and organic growth.
  • Helped maintain posting schedules, engagement tracking, and analytics reporting to support campaign decision-making.
Customer Service Representative
Quampetence May 2024 – May 2025 · 1 year 1 month 📍 Gurugram, Haryana
  • Handled customer interactions across calls and digital channels, improving response efficiency and issue resolution time.
  • Built strong communication and problem-solving skills by addressing customer queries, concerns, and service requests daily.
  • Developed client-facing communication skills that later supported audience engagement, community management, and brand interaction in social media roles.

Services

I provide digital marketing services to help businesses build a strong online presence and drive measurable results. Content Marketing and Analytics, I craft strategies that boost traffic, engagement, and sales. I also support Shopify store setup and website creation to help brands establish their digital storefronts.

🎯

Paid Google Ads & Meta Ads

Facebook & Instagram advertising campaigns optimized for conversions and ROI

📤

Social Media Marketing & Management

End-to-end social media strategy, content planning, and community management

📄

Content Marketing & Strategy

Engaging content that drives traffic, builds trust, and converts audiences

🌐

Website Creation & Shopify Store Setup

Professional website development and e-commerce solutions to establish your digital storefront

⚡

AI Automation

Leverage AI tools to automate workflows and enhance marketing efficiency

📊

Analytics & Reporting

In-depth performance analysis, KPI tracking, and actionable reporting to guide better decisions

Certifications

Continuously learning and staying updated with the latest in digital marketing

✅

micro1 Certified

micro1
🏅

Google Ads Display Certification

Google
📤

Social Media Manager & Marketing Manager

Certified
🛒

AI-Powered Shopping Ads Certification

Google
👥

Social Media Certified

Hootsuite
🔍

Semrush SEO Crash Course

Semrush with Brian Dean

Skills & Expertise

A comprehensive toolkit for driving performance and growth

Strategy
Marketing Strategy Campaign Management Conversion Optimization SEO Lead Generation
Platforms
Meta Ads Google Ads LinkedIn Marketing 📸 Instagram ▶️ YouTube 📘 Facebook
Creative
✍️ Content Creation 🎨 Adobe Photoshop 🖼️ Canva 🤖 AI-generated Reels and Graphics ⚡ AI Automation
Analytics
📈 Optimize ROI 📊 Analytics & Reporting 🔀 A/B Testing

Let's Work Together

Ready to scale your business with data-driven marketing? Let's discuss how I can help you achieve your goals.

Get In Touch

Email
pankajarya0808@gmail.com
LinkedIn
Connect with me
Instagram
@itspankajsharmaaa

Why Work With Me?

ROI-focused strategies
Data-driven decision making
Transparent reporting
Proven track record